Client Experience

B2C: McDonald’s, Disney, Kraft Heinz, Yahoo/AOL, UnitedHealthcare, Prose, Biossance, Sephora, Woosh Beauty, WIN Reality, James Hardie

B2B: UnitedHealthcare, UnitedHealth Group, James Hardie, Body Vision Medical, Beyond Air

Recent Awards

LinkedIn 2024 Top Digital Marketing Voice

Bio

Eight years after my first marketing stint, I founded Salient Social Media with a vision to shatter the limiting industry mold that favors disjointed silos and fleeting performance metrics at the expense of holistic brand health.

Drawing insights from agency, client, and academic research experience, I identified a critical need for an evolved approach to digital marketing optimized for sustainable, long-term growth and scalable penetration.

Tasked with overhauling innovative Sephora skincare brand, Biossance’s digital advertising, I successfully tested this strategy, combining my marketing management, media, and creative skillsets to drive a +72% revenue surge on paid social in just one year.

Throughout my broader experience shaping performance and brand strategy for companies like McDonald’s, Disney, UnitedHealthcare, and Feeding America, I’ve led cross-functional teams in launching digital marketing transformations that preserve brand equity, while establishing enduring competitive advantage within a constantly changing market landscape.

Salient embodies this forward-thinking approach, partnering with a new era of companies and marketers fueled by the tireless pursuit of emerging best practices and our industry’s most valuable output, authentic human connection.